Email Marketing for Sales Growth

• 21 June
• Chris Morgan

Sales Boosts from Email Marketing

Email is a fantastic sales tool, however if is done poorly it can have a very negative effect on your business.

Our customer is a small business looking for growth and came to Projects as they needed help.

We came up with a plan to create a batch of 6 emails, posting them throughout the next 3 months with slightly different messages on each.

The monitoring software allowed us to see which email performed best and also the most appropriate sending time. From this information we adapted the email content for the next batch of campaigns.

We have a video case study to show how we helped this local business to gain more enquiries email.

How we set up an Email Marketing campaign

Every client is unique and so each campaign will differ slightly in how we set it up

We start with a briefing meeting, which can be face-to-face or virtual, to discuss your plans and how we can help to generate more sales.

If email marketing is appropriate we will then start to put together a plan with some ideas for the email content and the key sales messages.

The sales messages and imagery will be based around your current website (assuming you're happy with the site), so the emails and websites are co-ordinated.

For the email addresses we can either use data you already have or look to purchase new emails lists from a reputable source and for targeted people. We will never use mass email tactics to large volumes of unknown contacts.

Once the designs have been agreed we will use our email software to schedule the distribution and monitor the results.

You will see a full breakdown of the results in a report to show the sucess of the campaign