Cleaning Company Sales Growth Case Study
This London based cleaning company came to Projects to build a sales channel through telemaketing and research, targeting businesses with over 50 staff in central, north and west London.
With our market experience we know that the key to building a sucessful sales pipeline in the cleaning sector lies in recording the key contacts, the renewal dates and the quantity of cleaning being delivered currently. Creating a bespoke CRM system to record this information and schedule call backs at appropriate times was the first element of the campaign.
Following a detailed briefing session with the client to understand their business, how it operatures, their target customers and their culture, a call outline and email collateral were created and approved.
Calls are targeting facility managers, office managers and those in contract and finance roles to introduce the cleaning company and generate a fact finding conversation to establish review and renewal dates. Where renewal dates are soon, the contact is unhappy with thier existing provision or there is any other opportunity a site visit meeting is arranged.
This is an ongoing campaign where the client is booking a set number of working days every month so they have a continuous flow of sales leads coming into the sales team. This sales pipeline keeps the business growing and developing and winning new sales each month.