Social Media Marketing to Win Sales

• 21 April
• Chris Morgan

Sales Boosts from Social Media Marketing

Facebook, Instagram and other social media platforms are fantastic sales tools when used correctly.

Our customer is a local builder with a great reputation and lots of word of mouth business. However he came to Projects to help him expand more quickly and use Facebook to increase his sales enquiries.

We came up with a plan to create a Facebook campaign, targeting homeowners aged 30-55 within his local towns, and combining sponsored advertising with reglar posts and pictures of his portfolio of work.

The client was really pleased with the campaign, securing a good number of new customers for a small amount of spend.

We have a video case study to show how we helped this local business to gain more enquiries through LinkedIn.

How we set up a Social Media Marketing campaign

Every client is unique and so each campaign will differ slightly in how we set it up

We start with a briefing meeting, which can be face-to-face or virtual, to discuss your plans and how we can help to generate more sales.

If Social Media marketing is appropriate we will then start to put together a plan with some ideas for the target people, and the sales message content.

The sales messages and imagery will be based around your current website (assuming you're happy with the site), so the Social Media and websites are co-ordinated.

We will then put a plan together to use the most appropriate social media platforms such as Facebook and Instagram to target prospective customers most effectively.

The campaign will combine paid for advertising alonside social media posts and engaging with other users content to create a hgih level of visibility on the platform.

You will see a full breakdown of the results in a report to show the sucess of the campaign